Having outlined your goals above, your strategic plan template should then focus on defining clear objectives, which will help you reach your overall goals upon completion. If you continue working backward from this vantage point, you will eventually list your monthly goals, which will put your project on track toward success.Īlternatively, you could start by asking yourself: “what is our purpose?” Being able to answer this question clearly and concisely will set you on the right path. You can then identify some smaller goals that will help you achieve those long-term goals year by year. Another way to incorporate this element into your strategic plan effectively is to identify your five-year or long-term goals. Some companies simplify this process by outlining three to five goals. This step naturally follows from the latter step referred to above, as once you have compiled all of the relevant data, you will be better informed and able to establish clarity of vision. Define Your Visionīeing clear in your overall vision is one of the most integral components to drafting a successful strategic planning template. If you do this part correctly, you will always find your operation elements that can be improved upon. It will be helpful if you talk to all of the relevant stakeholders, including employees, managers, and of course, the customers themselves. At this stage, you will more or less be completing a full 360 analysis of your business, as this will enable you to compile as much data as you can.įeedback and insight are important to gather, so we recommend you uncover as much information as you can. Apply the SWOT template to anything and everything, including but not limited to your staff, customer base, market position, resources, products or services, and complaints, to name a few. At the end of the day, the main thing you want to be sure of is that the market you are competing in is growing and, if possible, determine where further growth can be attained.Ī SWOT Analysis helps you identify the strengths, weaknesses, opportunities, and threats in your strategic plan to pinpoint how you can best pursue your overarching goals. If you can identify each of your target customer groups' wants and needs, this will help assist the overall direction of your strategic plan. This section does not need to be overly lengthy or comprehensive. Ideally, you will be able to answer questions about the size of the industry you are competing in, the speed at which the market is growing, the key players operating in the space, the pricing trends, and the type of customer you are targeting. This step will form a crucial part of your strategic plan example. Industry Analysis, Competitor and Customer Trends This step's importance cannot be understated, as it allows other key stakeholders such as employees and investors to quickly read and understand your strategic plan.Ĭheck out the Executive summary document that helps keep projects on track and give clients the high-level information they want. The main things to include are the summaries of your business goals and the strategies required to attain those goals. The executive summary should be no more than a single slide and should summaries your company’s strategy as clearly as possible. While not an exhaustive list and effective strategic plan should ideally include the following: Strategic Planning Template What Should My Strategic Planning Template Include?
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